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We derive our core values at Prime Capital from the people on our team. Not only do we strive for excellence in our day-to-day activities—we find inspiration in our interactions with our local community and the creative solutions that keep us all moving forward.
Whether it’s heavy equipment leasing for construction or office tools for your next big milestone, we’ve got your back.
Consider us part of the team, not just numbers on a page. Dedicating the resources, expertise, and eye for growing your business is where we excel.
It takes a village to grow great things, and we’re eager to invite you to be a part of it. With a team as diverse and experienced as ours, so too are the solutions.
Ready for a new set of eyes? No two solutions are the same, and we’re dedicated to helping you find the best one—even where you might not see it yet.
If your lending partner isn’t going the extra step, how can you? We don’t settle for anything less than the best for our clients.
In 2017, we partnered with the Unleashed Results team to participate in their Delivering Compassion initiative. Here, like-minded community leaders, organizations, and willing committed humans come together to assemble and deliver hundreds of meals for Edmonton’s less fortunate citizens.
One of the things our team noted, was the many folks who received the meals thankfully, but were woefully dressed in the frigid, -30ºC weather. Just a couple of hours in the cold was a stark reminder of how difficult it is to live without a place to call home—especially when the weather turns freezing.
An evening of teamwork turned into a team-inspired project: What if we could collect goods from our network of amazing partners, vendors, and clients, to provide a ‘backpack’ full of personal items to bring a little warmth to those living mostly on the streets in our very cold winters? They even came up with an initiative title, based on our core value, #WGYBackpack.
The team worked with local charities to research, build up a list of needed items from various city shelters, and a plan. A few months later, the first year’s 200 backpacks were assembled and delivered to the Mustard Seed.
Our team’s feeling about this initiative? “This was the best team-building exercise we have ever done.”
Each year the goal grows from 200, 300, and beyond! Get in touch to learn how you can help make this year even bigger.
Raising Spirits started as an effort by our Calgary-based team member Toby and his friend Larry five years ago to raise funds for the building of a Childrens’ Mental Health facility in Calgary. As with many of our team’s family members and network, Toby’s family and friends had experienced firsthand the real-life barriers that come with mental wellness challenges.
What started out as a small effort in a small venue, five years later, culminated in the incredibly successful 2019 Raising Spirits, hosted in Calgary with more than 180 attendees. The event has been incredibly successful due to Toby, his family, and a dedicated committee. In 2019, the initiative ended up hitting a huge milestone with single-year contributions at more than $71,000, bringing the total raised to date to over $95,000.
This will be difficult to top, but Toby and his amazing wife, family, and committee are undaunted. Shovels have now gone into the ground, and the facility has begun construction. Check back often for updates on this exciting project!
Prime started out as a sponsor with this initiative several years ago, but with Toby having joined the team, we are more committed than ever to supporting our community in Southern Alberta through #raisingspiritsyyc.
Kids and parents alike, we’ve got your back. Follow @raisingspiritsyyc on Instagram and @raisingyyc on Twitter for updates on our next fundraising endeavours.
Our intrepid team member Craig has literally put himself in the race against MS! We’re proud to put our name behind an ambitious cycling team that has participated in the Vancouver Island MS Bike Tour in 2018 and 2019. Their team raised thousands of dollars for MS, and looked pretty stylish doing it!
Prime Captial is a big supporter of its team and invests in each of its team member’s charitable initiatives. When our team gives back to their communities, we want to be there alongside them as they live our values and theirs!
Want to take part in your local race? Visit MS Bike Ride to register, donate, or connect with a nearby ambassador. If you’re lucky, you might just see Craig!
Our team member Crystal’s daughter, Maddie, was diagnosed at 18 months with Polyarticular Juvenile Idiopathic Arthritis. It is a rare and trying disorder, but their experience with the excellent staff and the way that everyone makes the hospital a home turned their entire extended family into advocates for the Stollery Children’s Hospital.
While Maddie is no longer a child and has moved on to new care, that doesn’t mean they aren’t still a part of the Stollery family.
Maddie was chosen as the Stollery Ambassador for the years 2012/2013 and travelled to locations including Ottawa and Orlando, representing the hospital and the millions of sick children that the hospital treats every year.
Maddie and her Mom, Crystal, have participated in many events in support of the Stollery, including numerous radiothons, and the annual Snowflake Gala, and have continued to take part in the annual Walk for Miracles. Recently, Maddie walked as one of the models at the Style for Stollery fashion fundraiser.
Needless to say, the Stollery is an important part of their family, and so it’s important in the Prime Capital family, too! Learn about their latest fundraising opportunities here.