The Prime Capital Story

One Equipment Lease, Infinite Possibilities.

See the difference in action—talk to our lending experts today.

Our Vision

Like you, we are relentlessly focused on the continued implementation of new technologies. Whether digital or practical, we are committed to the cutting edge in providing value to our lending clients.

Over the past few years, we have been able to replace about 80% of the labour required to take an opportunity from the credit stage through to the funding stage. For you, that means you can expect fast, accurate, and reliable quotes for getting your expansion off the ground. For us, that was a big round of high fives.

In short, we’re about two things:

New possibilities for lenders mean new possibilities for your business. We make technology work for you, not just for the big guys.

When small businesses win, we all win. By enabling a new generation of entrepreneurs, we will have known we did our part. What will yours be?

“In today’s era of volatility, there is no other way but to re-invent. the only sustainable advantage you can have over others is agility, that’s it. Because nothing else is sustainable, everything else you create, somebody else will replicate.”

Jeff Bezos, Founder, Amazon

Our Story

Prime Capital began as an idea based on necessity and opportunity.

But not our sense of opportunity—yours. Let us explain.

Back in the day, when entrepreneurs like you needed access to capital to secure critical productivity equipment for your business, the options available tended to put financial handcuffs on your business. This often involved locking yourself into an agreement based on the realities of the day, along with the unfavourable credit conditions that followed.

Businesses have always changed, and a 10-year business plan used to be the norm. However, we understand today that business plans are far more agile and move quickly thanks to new technologies. This new reality means that businesses need to be able to respond to changing conditions on the fly to stay competitive. Back on the lender side of things, we found the financial sector has not kept pace.

This is where Prime Capital’s vision was born.

By leveraging new technologies the same way entrepreneurs do in their fields, we are helping more businesses secure critical assets faster and with more predictability in their budgets.

We’re not content to simply get you over the finish line. Your success is our success, and with a flexible leasing plan for your heavy equipment, you can start achieving tomorrow’s results today.

Book a free discovery call!

Our Team

Meet the team that is making a difference for entrepreneurs like you.

Did You Know

The 4 Key Values of Prime Capital

Prime Capital's Big Hairy Audacious Goal

How Prime Capital Helps Entrepreneurs

Prime Capital Works From Coast to Coast

Our Blog

Our blog is full of articles and tips for your business. Let us be your guide through the world of leasing heavy equipment and office upgrades.

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